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Meet Our Team
Meet the dedicated team of dental marketing experts driving growth and success for your practice.
Driven by Strategy. Powered by Passion. Focused on Your Growth.
Experts Committed to
Your Success
At Relevance Online Marketing, our team is the heart of everything we do. We’re a group of passionate digital marketers, designers, strategists, and dental industry specialists who share one common goal—helping your practice thrive.

Co-Founder; Speaker, Coach, Dentist
Paul Etchison
As a practice owner, I spent years searching for a marketing partner I could actually trust—someone who understood dentistry, delivered real results, and didn’t tie me up in long contracts or vague promises. Eventually, I found a small team that truly got it. They helped me grow my practice from $2 million to over $6 million in collections. Their work spoke for itself—and I referred every coaching client I had to them. So when the opportunity came to work together more closely, we decided to build something new. Something better. That’s how Relevance was born. We took everything that was working—the people, the processes, the philosophy—and built Relevance around a single promise: To deliver real, measurable growth for dental practices with honesty, transparency, and zero risk. Now, the same team that helped me scale my practice is helping dentists all over the country do the same—through websites and marketing that are actually relevant.